DIGITAL MARKETING WITH BBA

A dynamic programme designed for students who are passionate about creative storytelling, brand building, and the digital economy. Students gain practical expertise in digital marketing strategies, analytics, and consumer engagement alongside their undergraduate degree.

Areas of Learning

Digital Marketing Strategy, Social Media Management, Search Engine Optimization (SEO), Content Marketing and Copywriting, Web Analytics and Data Insights, Brand Management and Consumer Behaviour, E-commerce and Digital Retail, Marketing Automation and CRM, Graphic Design and Visual Communication, Digital Advertising (PPC, Display, Social Ads), Emerging Technologies (AI, AR/VR in Marketing), Entrepreneurship and Startup Marketing

Career Pathways

Digital Marketing Manager, Social Media Strategist, SEO/SEM Specialist, Content Marketing Manager, Brand Manager, E-commerce Manager, Marketing Analytics Consultant, Digital Advertising Specialist, Growth Hacker, Marketing Automation Expert, Entrepreneur/Digital Business Owner, Creative Director, Public Relations and Communications Manager, Market Research Analyst

Duration 3 yrs

Study Mode InCampus | Full-Time

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